Project Details
The first drafts of the logo consisted of an astronaut and some version of a planet or a space craft with the business name. The intention of the astronaut was to represent the individual clients of Planet 850 and how they can be on top of and bigger than their financial problems. This concept was rejected due to not wanting the brand to target a much younger audience than what is intended.
The final logo was created to give a clean universal look to the brand imagery. A subheading will be used for unfamiliar audiences to describe the business.